Ha Dao

A designer of experiences and systems based in NYC. Obsessed with users and context, evocative cross-platform storytelling, and cohesive visual expression.

I currently translate brands into spatial experiences at 2x4 for many fantastic organizations including Prada, MIU MIU, Hyundai, Intuit, and JP Morgan Chase.

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Sample Projects

Adaptive Attention

UI/UXDigital
Adaptive Attention

Interfaces that adjust emphasis based on cognitive capacity while preserving spatial memory and user control.

Context

Individual project

Duration

2026

Intuit Workplace San Francisco

Experience StrategyBrand ExperiencePhysical
Intuit Workplace San Francisco

Environmental graphics and workplace activations for Intuit’s San Francisco office, supporting renewed in-office engagement through spatial storytelling.

Context

Professional studio project

Duration

2024 – 2025

Pradasphere II

Brand ExperienceSpatial ExperiencePhysical
Pradasphere II

A temporary exhibition exploring Prada’s cultural history through accumulation, close inspection, and self-guided discovery.

Context

Professional studio work at 2x4

Duration

2022 - 2023

Mood Journaling App

AI/MLFull-stackDigital
Mood Journaling App

Moodi investigates how open-ended language and generative systems can support emotional articulation without predefined categories.

Context

Individual academic project

Duration

Three months, Spring 2022

UNIFY

WearableUI/UXPhysical + Digital
UNIFY

A cross-modal coordination system exploring how haptics, physical signaling, and minimal digital support can help outdoor groups communicate under constrained attention.

Context

Academic team project with Amanda Han

Duration

Eight weeks, Fall 2021

SpaceLeap

AR/VRDigital
SpaceLeap

An exploratory AR learning experience using spatial interaction to make scale, distance, and motion of stellar phenomena more intuitive and memorable.

Context

Individual academic project

Duration

Two weeks, Winter 2021